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Hyundai
Quality Is Not a Luxury
Innocean

Directors: MIKE+JIM of Art Practice

Client: Hyundai

Agency: Innocean

Project Name: Quality Is Not a Luxury

 

Directors: MIKE+JIM of Art Practice

Production: ProdCo

Founding Partners / EPs: Zico Judge & Ian Pons Jewell

Managing Director / EP: Emma Wilcockson

Head of Production: Kerry Haynie

Producer: Doochy Moult

Production Manager: Nicola Sims

Directors Assistant: Arthur Andre

Director of Photography: Octavio Arias

 

Client: Hyundai

President and Global Chief Operating Officer: Jose Munoz

Chief Executive Officer: Randy Parker

Chief Marketing Officer: Angela Zepeda

Director of Marketing: Kate Fabian

Sr. Group Manager Marketing + Advertising: Dominique Branham

Sr. Manager, Emerging Platforms & Social Media Marketing: Paul Meyers

Manager, Advertising Production: Doris Cemeka

 

Agency: Innocean

Chief Creative Officer: Jason Sperling

SVP Executive Creative Director: Gui Borchert

VP Group Creative Director: Tony Kalathara

VP Group Creative Director: Ryan Scott

Sr. Art Director: Sumner Mahaffey

Sr. Copywriter: Jagger Moore

SVP Head of Production: Nicolette Spencer

VP Director Content Production: Melissa Moore

Sr. Producer: Kelli Denyer

SVP Managing Director: Jeremy Asselin

VP Account Director: Lester Perry

Sr. Account Executive: Gary Camara

Director of Business Affairs: Andres Recalde

Sr Business Affairs Manager: Amanda Snelling

Business & Legal Affairs Manager: Gretel Pernas

Director of Product Management: Charlie Ashby

 

Editorial: The Den

Editor: Tobias Suhm

Sr Cutting Assist: Josh Miller

Sr Producer: Kortney Rubottom

Sr EP: Jennifer Mersis

 

VFX: Time Based Arts

Executive Producer: Tom Johnson

Producer: Sian Jenkins

Colourist: Simone Grattarola

2D Lead: Leo Weston

2d Compositors: Matt Jackson, Chris Fraser, Grant White,

CG Lead: Sam Osborne

CG Artists: Dan Lane, Bethan Williams, Joe Ibbett, Federico Vanone, Ben Cantor, Oliver Lémery, Nick Smalley

 

VFX: Selected Works VFX

Creative Director : Francois Roisin

VFX Supervisor : Francois Roisin

CG Lead : Dave Hempstead

CG Artists : Chris Clough, Josh Curtis, Paweł Łuszczak, Volker Heisterberg

2D Lead : Pete Hodsman

2D Artists : Ben Turner, Caio Sorrentino, Johan Alfort, Valeria Scalamandre

Online Lead : Dave Wishart

Online Artists : Emma King, Kristina McDaid

Head of Production: Kate Ryan

Producer : Nicola Simmons

Audio Post Production: String and Tins

Sound Design + Mix: String & Tins

Audio Producer: Laura-Leigh Smith

Sound Designers: Will Cohen, Lawrence Kendrick, Jim Stewart

Foley: Cobblestone Foley

Music: Jeremy Turner Music

Executive Producer: Skyler Courter

Composers: Jeremy Turner & Owen O’Neill

 

Mix: Lime Studios

Executive Producer: Susie Boyajan

Producer: Cassie Underwood

Audio Mixer: Jeff Malen

Audio Assistant: Victoria Cortez

 

Service Production Spain: Blur

Managing Director / Partner: Inés Segura

Producer: Verónica Palés

Head of Production: Pablo Herraiz

Production Manager: Marc Martinez

Prod. Coordinator: María Sanz

Talent Coordinator: Ia Lansaque

PA: Sofía Navarro

Office PA: Blanca Cividanes

Ian’s Driver: Beto Canut

Prodco Driver: Olamide Adisa

Agency Driver: Ricky Pons

Agency & Client Driver: Aitor García

Crew Drivers: Oriol Recasens, Milan Mitrovik, Albert Frau, Jesús Quintana,

Leo Ruiz Ayala, Pedro Gall, Gerardo Sesín

Video Village PA: Marco Spelleta

Helpers: Aaceli (Kaizen)

Unit Manager: Javi Ortega

Location Manager: Mauri Valldeperas

 

ADs

1st AD: Lucas Cuevas

2nd AD: Marc Graells

3rd AD: Isa Loprete

Director Trainee: Bruna Martínez

 

Camera Department

1st AC: Adrián Rodríguez

2nd ACs: Pasha Chui & Nadia Salmerón

VTR: Pere Estupinya

VTR Assistant: Iu Gorina

DIT: Ibon Esparza

Script: Gloria Soriano

Steady Cam: Dennis Noyes

Steady Cam Assistant: Esteban Rodríguez

Camera Truck: Sergio Gómez

 

Lighting Department

Gaffer: David Felices

Best Boy: Francisco Felices Fontclara & Angelo Vernetti

Desk Operators: Alejandro Narvaez Coronado & Ignacio García Egea

Sparks: Abel Rodriguez Polo, Juan Planas Cortada, Pau Galarza Serra, Jesús Estarregui Gomez, Joan Bustos Pleguezuelos, Martí Molas i Serra, Francisco Javier Vazquez Navarro, Jan Montero Parellada, Enrique Manuel Cantero, Carlo Vernetti Blina, Nicolas Arana Tomas, Julia Riu Jacas, Daniel Cumí Sanjurjo, Manuel Fernandez Parra, Silvia Rodríguez Justicia

 

Grip Department

Key Grip: Dani de Juan “Pulpo”

Grip: Adri Argüelles

Rigger Studio: Miguel (Another Light)

 

Sound

Sound Technician: Carles Prats

Boom Operator: Juan Escriu

 

Art Department

Production Designer: Iván Triviño

Art Director: Nuba García

Props Buyer: Ana María Peiró

Set Decorators: Luciano Cores, Roberto Puezuel, Ferran Cortés, Mónica Melo

Retoque: Tomás Navarro

 

FX

FX Supervisor: Juan Carles Dávila

FX Technicians: Ezequiel López, Roger Méndz, Sergio Macías, Jesús Durán

 

Make Up & Hair Department

MUH Artist: Eva Quilez

MUH Assistants: Cristina Gydayol, Marta Xipell, Álvaro Sánchez, Karol Fernández

MUH FX: Antonio Naranjo

MUH FX: Cristina Asenjo, Marcos Sagasta, Paula Gámez, Lorena Sánchez

 

Stylist Department

Stylist: Carolina Galiana

Stylist Assistant: Paula López de Murilla, Isabella Innocenzi, María Aznar, Bruna Castillo

Wardrobe FX: Sandra Requena

Wardrobe Truck: Víctor Sánchez

 

Other

Car Care: Ernest Schrupstock & Ferran Guillén

Hero Car Transportation: Antonio Cruz & Francesc Martorell

Security: Adesan

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