The New York Times | Sneakers
Mackenzie Sheppard
Droga5 N.Y.

Director: Mackenzie Sheppard

Client: NYT

Agency: Droga5 N.Y.

Project Name: More of Life Brought to Life



Director: Mackenzie Sheppard

Production Company: ProdCo & Bonaparte

ProdCo Founding Partners: Zico Judge & Ian Pons Jewell

Bonaparte Managing Partners: Nico Kries & Philip Töpfer

Senior Producer: Jana Reinermann

Director’s Rep: Michael Gugger

Creative Assistant to Director: Rico Noël

Production Coordinator: Aratrika Das

Motion Design Coordinator & Post Production Tech: Alex Vozar

2nd Unit Assistant and Post Production Tech: roy Levin

Production Assistant: Johanna Katz, Julian Mathieu

Visual Research: Jess Lipington, Marisa Nuxoll

Data Organization: Cora Ge, Vivienne Makumbirofa, Sarah Masete, Julia Tham

Assistant to Production Dept: Zoë Heimann, Tina Paffen

Office Management: Marco Piana, Johann Oeding, Lola Chalmers



Droga5 N.Y.

Chief Creative Officer: Scott Bell

Executive Creative Director: Laurie Howell, Toby Treyer

Senior Copywriter: Sara Muchnick

Senior Art Director: Ben Muckensturm

Copywriter: Aaron Araya

Art Director: Ross Weaver



Senior Editor: David Gesslbauer

Senior Editor: András Guti

Senior Editor: Shane Lester

Senior Editor: Søren Schneider

Offline Editor and Camera Operator: Maximilian Elske

Motion Designer / 3D Artist: Lukas Hertlein, EVEROE, Sarah Masete

Bonaparte Sound Dept: Alexander Wolf David, Denis Elmaci



The Mill N.Y.

Executive Producer: Chris Connolly

Producer: Kyla Graham

Art Director: Laura Nash

Designer: Chris Rodriguez, Evan Bech

2D Lead: Anton Anderson, Yoon Bae

Compositor: Luke Bedillion

Edit Assist: Joseph Zappulla



Sound Design & Mix: Wave Studios N.Y.

Executive Producer: Vicky Ferraro

Producer: Eleni Giannopolous

Sound Engineer: Aaron Reynolds

Music Company: KO Music

Music Composer: Philip Kay

Music Producer: Andy Oskwarek

Track Name: “The Rabbit Hole”

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