Director: Ian Pons Jewell
Agency: Ogilvy
Client: IBM
Project Name: The Building Question
Production
Director: Ian Pons Jewell
EP/Founding Partner: Zico Judge
DOP: Ben Fordesman
Producer: Jon Adams
Head of Production: Pablo Herraiz
Blur Producer: Veronica Palés
Blur Production Manager: Marc A. Martinez
Blur Production Coordinator: Maria Sanz
Talent Coordinator: Ia Lansaque
Production Assistant: Rodrigo Mingo
Prod.Co Driver: Roger Rediu
Agency Driver: Pedro Gall
Crew Blur: Paula Company
Local Crew Driver: Oriol Recasens, Sandro Mann, Joao Santos, Olamine Adisa, Iu Gorina
Unit Manager: Francesc Puig
Client
IBM
VP, IBM Brand Marketing: Randi Stipes
Global Director of Brand Marketing: Joe Prota
Manager, Brand Marketing: Gemma Smith
Senior Brand Manager: Jean Gleason
Brand Marketing Manager: Julie Aguirre
Agency
OGILVY
Global Executive Creative Director: Matt Curry
Group Creative Director: Rachel Fredrik, Aste Gutierrez
Managing Director: Tina Galley
Executive Group Director: David Shaw
Account Director: Jehan Maidali
Account Supervisor: Jeniffer Agudelo
Senior Producer: Sarah Pascale
Senior Project Manager: Lauren Kosche
Strategy Director: Brenna Tharnstrom
Crew
Location Manager: Mauri Valldeperas
Location Assistant: Javi Gutierrez, Bob Revillas
1st AD: Luis Casacuberta
2nd AD: Belén Perez Lamas
3rd AD: Ma. Eugenia Brunner
1st AC: Adrián Rodriguez
2nd AC: Eneko Abad, Arkaiz Latorre
VTR: Roger Vilà
DIT: Ignacio Millet
Streaming: Alvaro Pineda
Phantom: Antonio Urquijo
BTS: Irina Suldina
Camera Truck: Sergio Gomez
Drone Pilot: Andrés Aguilera
Drone Assistant: Ana Martin
VFX Supervisor: Alex Maldonado
Gaffer: Rafa Ramirez
Best Boy: Cristobal Marin
Spark / Lighting Truck: Marc Canalda
Spark / Genny: Adria Pardo
Sparks: Alejandro Perez, Xavier Serra, Amparo Andreloni, Juan Osuna, Juan Planas, Julia Riu, Oriol Monguilod, Rubel Sola, Albert Segarra, Ignacio Garcia, Alejandro Narvaez
Grips
Key Grip: Stefano Alighieri
Grips: Yago Ray, Luis Vera, Toni Gimenez
Sound
Sound Technician: Carles Prats
Sound Assistant: As per Carles Prats
Art
Production Designer: Maruxa Alvar
Art Director: Javier Lepera
Set decorators: Pere Carreras, Laia Serra, Nuria Fontané
Art Assistant: Carla Riera
Props Buyer: Paula Camarasa
Stand by props on set: Marc Garcia, Jerome Gilbert
Stand by props: Gabriel Picola, Carles Revilla, Jose Antonio Goya, Xavier Servosa, Sebastián Ostolaza, Baptiste Veurich, Alicia Simón, Pau Bosch
SFX Technicians: Marti Barra, Joan Bartolome, Alex Andres
Stylist: Cris Quer
Wardrobe Assistants: Alba Aixut, Alexandra Barroso, Jaume Miró
Makeup & Hair Artist: Marta Skalska
Makeup & Hair Assistant: Anastasia Topolnytska
Edit
The Den
EP: Jennifer Mersis
HOP: Kristina Thoegersen
Sr. Post Producer: Kortney Rubottom
Editor (DC): Tobias Suhm
2nd Editor (client edits): Aaron Tompkins
Assistant Editors: Evan Carp, Aaron Castro
Sound
Sound design: Tim Harrison & Seb Bruen @ Aumeta
Sfx edit: Sam Mason
Final mix: Pär Carlsson
Music by Lee J. Malcolm & Tim Harrison
Music supervision: Tim Harrison
VFX
Mathematic
Executive Producer: Hadi W Dahrouge
VFX Producer: Gouna Logan
VFX Supervisor: Yann A.
On-Set Supervisor: Alex Maldonado
Color grade: Luke Morrison
Talent
Building Manager: Gemma Acosta
Office Workers Feeling: Allegra Cerutti, Lorena Green, Hoji Ya Henda Braga
Person in Office: Francisco Tasies
Man at Elevator: Julio Cesar Rodriguez
Female Office Worker: Xi Wang Li