Director: Ian Pons Jewell

Client: Molson Coors

Agency: Droga5

Project Name: The High Stakes Beer Ad for Super Bowl LVII

 

Production

Production Company: ProdCo

EP/Founding Partner: Zico Judge

EP: Maddi Carlton

HOP: Matt Sanders

Producer: Doochy Moult, Verónica Palés (Local Producer)

DOP: Mauro Chiarello

Production Designer: Maruxa Alvar

Choreographer: Charlie Mayhew

Stylist: Nayeli de Alba

Gimbal Operator: Florian Hatwagner

Gimbal Grip: Stefan Müller

Audio Post Production: String and Tins

Assistant Choreographers: Jo Rolison, Nilly Cetin

1st AD: Pedro Outón

Sound Designers: Lawrence Kendrick, Jim Stewart, Nigel Mannington

Music Composer: Joseph Alexander

Foley: Cobblestone

Audio Producer: Laura Leigh Smith

Local HOP: Pablo Herraiz

Production Coordinator: Nacho Medina, Ainoha Ballabriga

Talent Coordinator: Raki Vives

PA: Cris Tenor

Drivers: Bubu (Director’s Driver), Toni Terrasa (Prodco Driver), Toni Munne (Agency Driver), Kafka (Client Driver), Joan Minana (Talent Driver), Nuria Guillamon, Alex Gomez, Joao Santos (Production Drivers)

2nd AD: Marc Rial

3rd AD: Albert Roig

Script Supervisor: Belen López

Dialogue Coach: Alyssa Ciccarello

 

Agency

Droga5 NY

Chief Creative Officer: Scott Bell

Executive Creative Directors: Chris Colliton, Kevin Weir

Sr. Art Director: Ethan Bennett

Sr. Copywriter: Blake Morris

Art Director: Grant Bauley

Copywriter: Grant Bauley

Sr. Designer: Rachel Hess

Co-Heads of Production: Ruben Mercadal, Jenn Mann

Executive Producer: Dave Stephenson

Sr. Film Producer: Kyla Bridge

Associate Producer: Matt Mintz

President, Droga5 NY: Dan Gonda

Group Account Director: Sharon Byer

Account Director: Sydney McComas

Account Manager: Don Spampinato

Sr. Project Manager: Emily Smookler

Co-Chief Strategy Officer: Harry Roman-Torres

Head of Brand Strategy: Michael Osbourn

Brand Strategy Director: Albert Opraseuth

Head of Communication Strategy: Jonathan Daly

Sr. Communications Strategist: Jim Rech

Head of Business Affairs: Dan Simonetti

Sr. Business Affairs Manager: Paul Van Dorpe

Talent Manager: Rachel Minow

Head of Trafficking: Wendy Kaplan

 

Client

Molson Coors

Chief Marketing Officer: Michelle St. Jacques

North America VP of Media & Consumer Engagement: Brad Feinberg

VP Marketing, Coors, Global & North America: Marcelo Proenca Pascoa

 

Camera Crew

DoP Packshot: JM Civit

1st AC: Adrián Rodriguez

2nd ACs: Silvia Vives, Andrés Martinez, Eneko Abad

VTR: Lucia Forner

DIT: Ignacio Millet

BTS: Anxo Casals

 

VFX

Framestore

Creative Director – VFX/On Set VFX Supervisor: Martin Lazaro

Creative Director – Design: Brian Drucker

Executive Producer: Heino Henning

Bidding Producer: Nadia Brent

Producer: Catherine May

 

Editorial

The Den

EP: Jennifer Mersis

Sr. Post Producer: Kortney Rubottom

Editor: Tobias Suhm

Assistant Editor: Laurence Thrush

BTS Photographer: Jihanne Tatanaki

 

Color

Company 3

Colorist: Tim Masick

Color Producer: Ryan Moncrief

Color Assistant: Stephen Winterhalter

 

Music and Sound

String and Tins

Music Supervision: Lawrence Kendrick, Laura-Leigh Smith

Music Composer: Joseph Alexander

Sound Design and Mix (Live Action): Lawrence Kendrick, Jim Stewart, Nigel Mannington

Sound Design and Mix (Teasers): Culum Simpson

Foley: Cobblestone

Audio Producer: Laura-Leigh Smith

 

Sparks

Gaffer: Rafa Ramirez

BB: Charly Vernetti

Sparks: Alejandro Narvaez, Angelo Vernetti, Cristobal Marin, Hugo Vernetti, Julia Riu, Jaume Muntada, Juan Planas, Oriol Monguilod

 

Grips

Key Grip: David Arres

Grip: Jesu Pagés

Gimbal Key Grip: Florian Hatwagner

Gimbal Grip: Stefan Müller

 

Sound

Sound: Carles Prats

Sound Assistant: Nora Haddad

 

Art Department & Construction

Production Designer: Maruxa Alvar

Art Director: Javier Le Pera

Art Assistants: Azucena Ferrer, Carol Santorum

Props Buyers: Xavier Servosa, Jordan Melo

Set Assistants: Jose Antonio Goya, Marc Garcia

Stand By Props: Jerome Gilbert, Carles Revilla

Atrezzista: Albert Quilez

Painters: Cristina Soler, Llorenç Mas

Kaizen: Jose Luis Martinez

Product Man: Pau Arregui

Product Assistant: Pedro Soberón

Constructors: CRAZY (Rocío) – Madrid, DTRES – Barcelona

 

SFX Stunts

Rigger Coordinator: Marc Padró (In Extremis)

Stunts: Alex Andres, Joan Bartolomé, Bernat Albors, Albert Martínez, Yuri Mochogan, Sergio Macías

 

Glam Team

Stylist: Nayeli de Alba

Stylist Assistants: Sergio Guerrero, Natalia Castilloruiz, Julia Piqueras

Seamstress: Nona Permanyer

MUA: Eva Quilez

MUA Assistants: Alvaro Sánchez, Eli Garciav