Director: Thomas Ormonde
Client: Lay’s
Agency: AMV BBDO
Project Name: Better Soil
Director: Thomas Ormonde
Production Company: ProdCo
Founding Partners / EPs: Ian Pons Jewell & Zico Judge
Partner/MD: Jon Adams
EP ProdCo: Amy Appleton
Head of Production: Sam Levene
Producer: Tarquin Glass
DOP: Justin Brown
VFX Supervisor: Lars Andersen
Client: Lay’s
Client: Lily Slotboom
Client: Lada Savelyeva
Agency: AMV BBDO
Agency: Alex Smith
Account Director: Rica Dezoller
Creative: Will Brookwell
Creative: Louis Prenaud
Senior Producer: Michelle Kendrick
Assistant Producer: Megan Everett
Videographer SoMe: Oliver Spain
Edit: Stitch Editing
Editor: Leo King
Sound: 750 mph
VFX: Black Kite Studios
Colourist: Tom Mangham
Shoot Supervisor: Lars Anderson
VFX Lead: Lars Anderson
VFX Team: Pete Attack and James Marshall
CG: Dan Moore and Joel Paulin
Production: Hazel Gibson, Reece Whiteley
Assistant Directors
1st AD: Jorge Costa
2nd AD: Laura Almeida
Portugal Service Production: 247
Executive Producer: Niklas Murray
Producer: Marla Santos
Production Manager: Isabel Camacho
Production Coordinator: Carolina Fonseca
Location Manager: João Diogo
Location Assistant: Luis Coutinho
PA: Rafael Azevedo
PA Talent: Teresa Mata
Camera Team
1st AC: António Ribeiro – Tozé
2nd AC: Rui Pereira
Video Assist: Alexandre Monteiro
1st AC 2nd Unit: Leandro Scarpin
2nd AC 2nd Unit: Rodrigo Mateus
DIT: Nuno Bouça
Lighting & Grip
Gaffer: Paulo ‘Joca’ Alves
Electricians: Sérgio Costa, Hugo Alves, António Pedro Santos
Genny Op: Jerónimo Ferreira
Key Grip: Miguel Efe
Best Boy: Rodolfo Santos
Grips: Zé Paulo, José Coimbra, Miguel Henriques, Tiago Sequeira, André Inocêncio
SFX
SFX Supervisor: Albert Martinez
SFX Technicians: Juan Fuentes, Sheilla Quevedo
Rigger Team
Rigger Team: Carlos Pereira, Isabelle Andrade, Luis Brandão, Pedro Martins
Art Department
Production Designer: Carlos Fofi Cipriano
Props Master: Adolfo Gonçalves
Handywoman: Sara Morais
Handyman: Sasha Cardoso
Standby Props: Pedro Leite
Greens Team
Green: Francisco Lacerda
Green Assist: Vicente Pata, Tomás Mendonça
Manpower
Man Power: André Oliveira, João Vinagre, David Martins
Construction: Rui Candido, João Candido
Wardrobe & Styling
Stylist: Mia Lourenço
Stylist Assistant: Maria Inês
Hair & Makeup
Hair and Makeup Artist: Sara Menitra
PA / Drivers
PA/Driver Visiting Crew: Hugo Peras
PA/Driver Client: Tiago Santiago
PA/Driver Agency: Jack Woodcraft
PA/Driver: Tiago Nobre, José Ramos
Production Van: Marco Marcelino, João Machado
Medical & Security
Paramedic: Miguel Costa
Paramedic/Driver: Fábio Rodrigues
Security: Jorge Chança
Equipment & Facilities
Crane Operator: Carlos Nascimento
Motorhome: Pmotion
WC: Pmotion
Catering
Catering – Sweet Cherry: Joana Areias
Talent
Hero Farmer: Helder Ramos
Hero Stunt Double: João Folgago