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Lay’s
Better Soil
AMV BBDO

Director: Thomas Ormonde

Client: Lay’s

Agency: AMV BBDO

Project Name:  Better Soil

 

Director: Thomas Ormonde
Production Company: ProdCo

Founding Partners / EPs: Ian Pons Jewell & Zico Judge
Partner/MD: Jon Adams

EP ProdCo: Amy Appleton

Head of Production: Sam Levene
Producer: Tarquin Glass
DOP: Justin Brown

VFX Supervisor: Lars Andersen

 

Client: Lay’s

Client: Lily Slotboom

Client: Lada Savelyeva

 

Agency: AMV BBDO
Agency: Alex Smith

Account Director: Rica Dezoller

Creative: Will Brookwell

Creative: Louis Prenaud

Senior Producer: Michelle Kendrick

Assistant Producer: Megan Everett

Videographer SoMe: Oliver Spain

 

Edit: Stitch Editing

Editor: Leo King

 

Sound: 750 mph

 

VFX: Black Kite Studios

Colourist: Tom Mangham

Shoot Supervisor: Lars Anderson

VFX Lead: Lars Anderson

VFX Team: Pete Attack and James Marshall

CG: Dan Moore and Joel Paulin

Production: Hazel Gibson, Reece Whiteley

 

Assistant Directors

1st AD: Jorge Costa

2nd AD: Laura Almeida

Portugal Service Production: 247

Executive Producer: Niklas Murray

Producer: Marla Santos

Production Manager: Isabel Camacho

Production Coordinator: Carolina Fonseca

Location Manager: João Diogo

Location Assistant: Luis Coutinho

PA: Rafael Azevedo

PA Talent: Teresa Mata

 

Camera Team

1st AC: António Ribeiro – Tozé

2nd AC: Rui Pereira

Video Assist: Alexandre Monteiro

1st AC 2nd Unit: Leandro Scarpin

2nd AC 2nd Unit: Rodrigo Mateus

DIT: Nuno Bouça

 

Lighting & Grip

Gaffer: Paulo ‘Joca’ Alves

Electricians: Sérgio Costa, Hugo Alves, António Pedro Santos

Genny Op: Jerónimo Ferreira

Key Grip: Miguel Efe

Best Boy: Rodolfo Santos

Grips: Zé Paulo, José Coimbra, Miguel Henriques, Tiago Sequeira, André Inocêncio

 

SFX

SFX Supervisor: Albert Martinez

SFX Technicians: Juan Fuentes, Sheilla Quevedo

 

Rigger Team

Rigger Team: Carlos Pereira, Isabelle Andrade, Luis Brandão, Pedro Martins

 

Art Department

Production Designer: Carlos Fofi Cipriano

Props Master: Adolfo Gonçalves

Handywoman: Sara Morais

Handyman: Sasha Cardoso

Standby Props: Pedro Leite

 

Greens Team

Green: Francisco Lacerda

Green Assist: Vicente Pata, Tomás Mendonça

 

Manpower

Man Power: André Oliveira, João Vinagre, David Martins

Construction: Rui Candido, João Candido

 

Wardrobe & Styling

Stylist: Mia Lourenço

Stylist Assistant: Maria Inês

 

Hair & Makeup

Hair and Makeup Artist: Sara Menitra

 

PA / Drivers

PA/Driver Visiting Crew: Hugo Peras

PA/Driver Client: Tiago Santiago

PA/Driver Agency: Jack Woodcraft

PA/Driver: Tiago Nobre, José Ramos

Production Van: Marco Marcelino, João Machado

 

Medical & Security

Paramedic: Miguel Costa

Paramedic/Driver: Fábio Rodrigues

Security: Jorge Chança

 

Equipment & Facilities

Crane Operator: Carlos Nascimento

Motorhome: Pmotion

WC: Pmotion

 

Catering

Catering – Sweet Cherry: Joana Areias

Talent

Hero Farmer: Helder Ramos

Hero Stunt Double: João Folgago

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